Friday, January 9, 2009

I have the answer to why postcard marketing works for MLM success

By Craig Wilson

Have you ever asked yourself this very important question before? Have you ever wondered why you keep failing over and over in MLM program after MLM program? You work hard, you talk to prospects, and you get interested people, but never make money.

Well, lets examine this situation for a minute. Whos really to blame for the dismal failures youve had? Is it the company you joined? Could it fall onto the shoulders of your upline sponsor? Well, I say no, and in the next several paragraphs, youll see why.

The main reason most people do not see duplication in their downlines is due to the fact that they themselves are not using a duplicable system. So just what is a duplicable system, you might ask? A duplicable system is one where anyone in your downline can use the exact same marketing materials as the rest of the group.

So what does this mean you ask? Well, in order to have a duplicable system, you must have the same selling tools as everyone else in your group. A good example would be a postcard that your team could mail. The work was already done for them. Other people created the tool, they are just using it.

We have found that using a mail-order type marketing system can produce the greatest results. To be more specific, a postcard marketing system. Mail-order is such an easy thing to duplicate because all you have to do is get camera ready copies of your mailing piece into the hands of your members.

Here is an example how they can be used in an MLM program. Your upline sponsor or team leader can send everyone in your downline a camera ready or master copy of the postcard. These are usually on whats called a four card lay up. You will have a front and a back copy.

Systems like marketing on the Internet however are not so simple to duplicate all the time. You will encounter many people who just dont have the skills needed to properly market online. For many, the learning curve is too steep and most people just want to get started with their promotions.

Using postcards is effective for this reason. As stated above, their sales message is out in front for the whole world to see. Your website or 800 number is readily seen by would be prospects. In addition to this, all along their journey, your information can be seen as well. Maybe the postman is looking to make more money?

When you can get everyone in your downline on the same page working like a well oiled machine, then youve got something very powerful. Imagine for a second a group of marching soldiers. They are taught to march in time and in a straight line. When they do this, they all go in the same direction.

Mail-order like any other industry is an exact science. What determines ones success or failure is based on trial and error and lots of testing. Another subject to cover is Internet advertising. This can be very effective, but usually has such a large learning curve, it scares many people away.

If you have bored family members sitting around and who doesn't lol, why not hire them them to help adress and prepare your postcards? Pay them so many many cents per completed cards.This is just another way save some money on a "printing service".

Postcards work better than many others methods today, even online advertising. They are inexpensive compared to flyers and envelopes; they get the readers attention as well. Not everyone you sponsor will like to market online, but they will mail a simple postcard.

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